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Emojis- A Universal Language
By Amanda Scott
Chevy announces the all new Chevrolet Cruze in a press release comprised of only emojis. Chevy says “Words alone cannot describe the all-new 2016 Chevrolet Cruze.”
Is this an attempt by Chevy to connect with the millennials? More than likely, no. Marketers do spend countless hours researching what millennials want and how to get them to think their brand is cool, however Chevrolet understands the importance of media as well. The all-emoji press release was likely a marketing gimmick that will surely get the attention Chevy was aiming for.
Chevy did keep true to its promise of a translated version of the emoji press release that was released yesterday. To view the translation check out the video released by Chevrolet via Twitter:
https://twitter.com/chevrolet or search #ChevyGoesEmoji.
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