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Recent Blog Posts
Can you say Svyturys?
We recently recorded a commercial for the Lithuanian beer ‘Svyturys’ and one of our American voice talents had to pronounce it properly, an almost impossible task.
Most of us grow up learning one language. We learn the different sounds from our parents and train our tongue so that they come out the same way. Many languages have different sounds, some so different that you cannot properly repeat them unless you are a native speaker of that language.
Spanish speaking people have a very difficult time pronouncing words that start with a ‘sp’ or ‘st’ as they are accustomed to adding the letter ‘e’ in front of it. One example is ‘España’.
Lord of the Rings – Bad Subtitles
We recently posted a blog story about the process of translating books, using ‘the Lord of the Rings ‘as an example. The book was translated and also adapted into a movie for the big screen.
When researching topics on a browser, the Internet really does a pretty good job at tracking the kind of information and text you are looking for, as it is rather common to continue seeing articles related to that same topic on several web pages, even after the search is completed.
During my research I was directed to this website: (http://fanfoolishness.tumblr.com/post/7151206771/fellowship-of-the-ring-bad-subtitles), which offered examples of bad subtitles done for ‘The Lord of the Rings’. My ribs are still hurting from reading some of these subtitles. I hope you find them as entertaining as I did.
Lenten Thought
By Uta
Much has been written about Lent, its origins and its traditions, which seem to vary across religious denominations, geography and time. The main idea throughout is of a personal sacrifice such as a fast over a certain period of time, along with a prayerful aspect. It covers the 46 days before Easter and starts on Ash Wednesday, when some Christian ministers rub black ash crosses on the forehead of their congregants as a symbol of mourning and repentance.
The Year of the Snake
The Chinese New Year is the most important day of celebration in the Chinese calendar. Chinese months are calculated by the lunar calendar, with each month beginning on the darkest day. This year, the year of the Snake begins on February 10, 2013. Chinese New Year is celebrated in China and in countries and territories with significant Chinese populations.
The Chinese New Year starts with the new moon on the first day of the New Year and ends on the full moon 15 days later. The 15th day of the New Year is called the ‘Lantern Festival’; people light their lanterns in temples, and carry them to an evening parade.